Every surface your team needs
Twelve product surfaces across seven areas — inbox, broadcasts, templates, chatbot, AI, catalog, API. All wired into the WhatsApp Business API. All in one workspace.
Where your team handles every conversation.
Templated outbound at scale, with opt-outs respected.
Build, submit, and track Meta-approved templates.
Visual flows that handle the 80% of repeat conversations.
No-code flow builder
Drag-and-drop canvas with the nodes the rest of the BSP space half-ships: HTTP Request with retry/backoff, Set Condition with rich operators, Time Delay, Update Attribute, Add/Remove Tag, Assign to Agent. Plus Try/Catch that doesn’t exist anywhere else.
- Send Message · Ask Question · Set Condition · Template · Time Delay
- HTTP Request with timeout, retry, and JSONPath response binding
- Try / Catch / Error Handler nodes — for real fallback paths
- Triggers: keyword, default, CTWA, sequence, API, button postback
Automations & routing
Distribute chats fairly across humans and AI. Build drip sequences without leaving the chatbot canvas. Retarget broadcast non-responders with one click. Escalate when an SLA is about to breach.
- Round-robin assignment with online/holiday-mode awareness
- Skill-based routing (Business plan): language, capability, capacity
- Drip sequences as scheduled flow triggers
- Retargeting on read / not-read / replied / not-replied
Copilot, KnowBot, and BYOA — all first-class.
AI Copilot in the inbox
A copilot that lives in the inbox composer. One-click summary of long threads, instant translation, suggested replies, and an automatic CX score on every conversation — no manual surveys.
- One-click summary of 50+ message threads
- Instant translation (90+ languages)
- Suggested replies tuned to your brand voice
- Automatic CX Score on every conversation
Bring your own AI
Plug in any model — yours or ours — and it shows up as an operator in the inbox with its own access token, presence indicator, and assignment rules. Routing, audit log, analytics: all just work.
- OpenAI, Anthropic, Google, or your own fine-tunes
- Each AI agent gets its own access token (revocable, scoped)
- Appears in the operator list — assign chats like a human
- Round-robin includes AI operators
Browse, cart, checkout — without leaving WhatsApp.
Public REST surface and native connectors for your stack.
Public API + signed webhooks
A real developer surface — OAuth 2.0 client-credentials and authorization-code flows, REST endpoints under /v1/messages, /v1/contacts, /v1/templates, HMAC-SHA256-signed webhooks with retry and replay.
- OAuth 2.0 + bearer-token auth
- REST endpoints by area: messages, contacts, templates, broadcasts, agents
- HMAC-SHA256 webhook signatures + retry with exponential backoff
- Replay any failed webhook delivery for up to 30 days
Integrations
Native Shopify, HubSpot, Salesforce, Stripe, Zapier, Make, Google Sheets — and a public REST API for everything else. Bidirectional contact sync where it matters; one-way fire-and-forget where it doesn’t.
- Shopify: catalog sync, order updates, abandoned cart, COD verification
- HubSpot: bidirectional contact sync, workflow steps fire WhatsApp
- Salesforce: lead/contact sync, flow-triggered template sends
- Zapier app: trigger + action, thousands of recipes