Launching the platform

Today we're flipping the lights on. After months of staring at messy WhatsApp Business integrations, we decided to build the thing we wished existed: a clean, opinionated platform that gets out of your way.

What's in the box

The early platform focuses on the foundations every messaging team actually needs.

• Embedded Signup so connecting a WhatsApp Business Account takes minutes, not days.
• A shared inbox that respects how teams actually work — assign, mention, snooze, resolve.
• Broadcasts with template approvals built in, and dashboards that tell you what shipped and what got blocked.
• A no-code chatbot for the 80% of conversations that repeat themselves.
• A real public API with idempotent sends and webhook events you can trust.

We're shipping each of these one at a time, in public, with screenshots and changelogs along the way. No vapor.

Why now

WhatsApp is past the tipping point for business. More commerce, support, and operations flow through it every quarter, and the existing tools haven't kept up. We think the next decade of customer messaging deserves software that feels modern, fast, and trustworthy — not stitched together with Zapier and prayer.

Get involved

If you're an early team running customer conversations on WhatsApp, we'd love to hear what's breaking for you. The fastest way to reach us is the contact form — every note lands in our support inbox.

More soon.